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Small Business Branding
Identity

9 creative careers in the design field

Article orriginally written by Brianna Flavin for the rasmussen.edu site cira 2013

1. Graphic designer

Graphic designers create designs for marketing collateral, product illustrations, brand identities and websites using computer software. They merge technical skill with artistic ability to create a design that communicates with its desired audience. Graphic designers may work independently or in an agency setting.

Skills in demand:

  • Adobe Photoshop
  • Adobe InDesign
  • Adobe Illustrator

2. User experience (UX) designer

UX designers are devoted to making websites, mobile application, software or video games easier and more intuitive for users. They study and evaluate how people feel about a particular system and design their product to cater to the needs of the user. They also analyze the specific components of the system such as usefulness, value, credibility and accessibility.

Skills in demand:

  • JavaScript
  • Adobe Photoshop
  • User Interface (UI) Design

3.  Photographer

Photographers utilize their creativity and composition skills alongside their technical expertise to capture photographs that tell a story or document an event. The majority of today’s photographers work with digital cameras and editing software to capture subjects in commercial-quality images. Some travel to a location to shoot an event or scenery, while others have their own studio for portraits, commercial or artistic work.

Skills in demand:

  • Journalism
  • Product sales
  • Adobe Photoshop

4. Interior designer

Professionals in this occupation work with interior spaces to improve the safety, functionality and aesthetic appeal of the area. They select color schemes, furniture, flooring, lighting and all other elements of a room or building. Interior designers also sketch their ideas or use design software to communicate their plans with the architects, structural engineers and builders who bring their designs to life.

Skills in demand:

  • Retail Setting
  • Computer Aided Drafting/Design (CAD) Software
  • Customer Service

5. Multimedia artist & animator

These professionals create animation and special effects for movies, television, video games and other forms of media—both two-dimensional and three-dimensional. They work with teams of animators and artists to bring ideas to life using computer software or by writing their own computer code. Some work in studios or offices, but many are self-employed and work from home.

Skills in demand:

  • Adobe Acrobat
  • Adobe Photoshop
  • Interaction Design

6. Art director

Art directors work in a variety of settings such as magazines, newspapers, Internet-based publications and advertising or public relations agencies. They communicate with clients while overseeing project budgets and timelines. They manage a team of design professionals, reviewing and approving all creative materials before presenting to clients.

Skills in demand:

  • Adobe Photoshop
  • Adobe InDesign
  • Graphic design

7. Advertising & promotions manager

Professionals in these positions often work in agencies to organize campaigns for clients. They may also be responsible for selling advertising space or time for media firms. They work with sales staff to develop concepts for campaigns, partner with creative teams to produce layouts, negotiate contracts and prepare overall campaign budgets.

Skills in demand:

  • Marketing
  • Budgeting
  • Project Management

8. Fashion designer

Professionals in this field design new clothing and accessories. Designs are sketched on paper and then colors, materials and textures of the final product are determined. Fashion designers study fashion trends by reviewing magazines and attending fashion shows. They then provide sample garments to sales representatives and agents in hopes of selling their own collections.

Skills in demand:

  • Adobe Photoshop
  • Product development
  • Merchandising

9.  Film & video editor

Film and video editors use technical software to construct promotional or artistic productions from footage shot by camera operators. Editors work with directors and producers to determine which material is most captivating for their audience and piece together scenes. The editing process involves trimming footage down into segments, marking frames for audio and organizing raw footage into a continuous and seamless final product.

Skills in demand:

  • Photography
  • Adobe Aftereffects
  • Adobe Premiere

 

 

Footnote: This information was provided in an article written by Brianna Flavin and was originally published in December 2013 on the www.rasmussen.edu website. It has since been updated to include information that is relevant to 2017.
*Source: BurningGlass.com (Analysis of skills and vacancies in job postings from Oct. 1, 2015- Sep. 30, 2016).

 

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